# #ab3ef4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab3ef4`
- RGB: rgb(171, 62, 244)
- HSL: hsl(276, 89%, 60%)
- OKLCH: oklch(0.604 0.256 307.5)
- Relative luminance: 0.1863
- Nearest named color: Magenta Affair (#aa44dd, Δ 3.59) — https://brandsweets.com/colors/magenta-affair
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/ab3ef4

## Tints & shades

- Tints (toward white): #b451f5, #bc65f6, #c273f7, #cb87f8, #d39af9, #dbadfa, #e4c0fb, #eacffc, #f2e2fd, #fbf5fe
- Shades (toward black): #9f21f2, #930eec, #810ccf, #720bb7, #60099a, #4e077d, #3f0665, #2d0448, #1e0330, #0c0113

## Harmonies

- Complementary: #87f43e
- Analogous: #503ef4, #f43ee2
- Triadic: #f4ab3e, #3ef4ab
- Split-complementary: #e2f43e, #3ef450
- Tetradic: #f4503e, #87f43e, #3ee2f4

## Colors that go with #ab3ef4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ab3ef4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ab3ef4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ab3ef4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab3ef4: 3 real palettes, including Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #ab3ef4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ab3ef4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #ab3ef4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #ab3ef4 in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a939f3 (4.6:1); AA: background → #080808 (4.51:1); AAA: text → #840cd4 (7.04:1)
- On black (#000000): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c273f7 (7.09:1)

## Brands using this color

- **Udemy** — primary #a435f0 (Δ 1.993) — https://brandsweets.com/colors/brands/udemy-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab3ef4-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab3ef4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.