# #ab38c2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab38c2`
- RGB: rgb(171, 56, 194)
- HSL: hsl(290, 55%, 49%)
- OKLCH: oklch(0.564 0.218 320.4)
- Relative luminance: 0.1538
- Nearest named color: Magentleman (#aa22bb, Δ 2.901) — https://brandsweets.com/colors/magentleman
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ab38c2

## Tints & shades

- Tints (toward white): #b549ca, #bd5dd0, #c571d6, #cd84db, #d598e1, #dba8e6, #e4bceb, #ecd0f1, #f4e3f7, #fcf7fd
- Shades (toward black): #9d34b2, #8b2e9e, #7d298e, #6c247b, #5e1f6b, #4d1957, #3f1547, #2d0f33, #1f0a24, #0e0510

## Harmonies

- Complementary: #4fc238
- Analogous: #6638c2, #c23894
- Triadic: #c2ab38, #38c2ab
- Split-complementary: #94c238, #38c266
- Tetradic: #c26638, #4fc238, #3894c2

## Colors that go with #ab38c2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #ab38c2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ab38c2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ab38c2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab38c2: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #ab38c2 in 3 real palettes, including Loom's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #ab38c2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ab38c2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #ab38c2 in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8b2e9e (7.04:1)
- On black (#000000): 4.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b345c9 (4.61:1); AA: background → #f0f0f0 (4.52:1); AAA: text → #c879d8 (7.18:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab38c2-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab38c2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.