# #ab2b2f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab2b2f`
- RGB: rgb(171, 43, 47)
- HSL: hsl(358, 60%, 42%)
- OKLCH: oklch(0.493 0.164 24.1)
- Relative luminance: 0.1059
- Nearest named color: brown (#a52a2a, Δ 1.392) — https://brandsweets.com/colors/brown
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ab2b2f

## Tints & shades

- Tints (toward white): #c43136, #cf3f44, #d5585c, #da6c70, #e08588, #e79da0, #ecb1b3, #f2cacb, #f7dedf, #fdf7f7
- Shades (toward black): #9b272b, #8b2326, #7e2023, #6e1c1e, #5e171a, #4e1315, #3d0f11, #310c0d, #210809, #100404

## Harmonies

- Complementary: #2baba7
- Analogous: #ab2b6f, #ab672b
- Triadic: #2fab2b, #2b2fab
- Split-complementary: #2bab67, #2b6fab
- Tetradic: #6fab2b, #2baba7, #672bab

## Colors that go with #ab2b2f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ab2b2f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ab2b2f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ab2b2f in 4 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ab2b2f: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Reebok (https://brandsweets.com/colors/brands/reebok-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ab2b2f in 6 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab2b2f: 12 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #ab2b2f in 4 real palettes, including Fireside and Noir Beauty, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/goldenrod
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab2b2f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a3292d (7.21:1)
- On black (#000000): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d04348 (4.58:1); AA: background → #d4d4d4 (4.54:1); AAA: text → #dd787c (7.05:1)

## Brands using this color

- **Chipotle** — primary #ac241c (Δ 1.765) — https://brandsweets.com/colors/brands/chipotle-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab2b2f-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab2b2f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.