# #ab29bc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab29bc`
- RGB: rgb(171, 41, 188)
- HSL: hsl(293, 64%, 45%)
- OKLCH: oklch(0.548 0.229 322.7)
- Relative luminance: 0.1387
- Nearest named color: Magentleman (#aa22bb, Δ 0.819) — https://brandsweets.com/colors/magentleman
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/ab29bc

## Tints & shades

- Tints (toward white): #be2ed1, #c647d7, #cc5cdb, #d371e0, #db8ae5, #e19fea, #e8b4ee, #eec9f3, #f6e2f9, #fcf7fd
- Shades (toward black): #9c26ab, #8d229b, #7d1e8a, #6e1b79, #5f1769, #4c1254, #3d0f43, #2e0b32, #1e0721, #0f0411

## Harmonies

- Complementary: #3abc29
- Analogous: #6229bc, #bc2984
- Triadic: #bcab29, #29bcab
- Split-complementary: #84bc29, #29bc62
- Tetradic: #bc6229, #3abc29, #2984bc

## Colors that go with #ab29bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #ab29bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #ab29bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ab29bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab29bc: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ab29bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #ab29bc in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #ab29bc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred
- **Dark Cyan** #008b8b [pool] — Designers have shipped Dark Cyan with #ab29bc: Peacock, as the lead colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #90239f (7.17:1)
- On black (#000000): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #be2ed1 (4.5:1); AA: background → #e8e8e8 (4.54:1); AAA: text → #d371e0 (7.21:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab29bc-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab29bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.