# #ab170d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab170d`
- RGB: rgb(171, 23, 13)
- HSL: hsl(4, 86%, 36%)
- OKLCH: oklch(0.475 0.182 29.6)
- Relative luminance: 0.093
- Nearest named color: Blood Rush (#aa2222, Δ 1.527) — https://brandsweets.com/colors/blood-rush
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ab170d

## Tints & shades

- Tints (toward white): #c71b0f, #e41f11, #ef372a, #f15146, #f36c62, #f5877f, #f8a29b, #fac1bd, #fcdbd9, #fef6f6
- Shades (toward black): #9d150c, #8e130b, #7b1109, #6d0f08, #5f0d07, #510b06, #420905, #2f0604, #210502, #130301

## Harmonies

- Complementary: #0da0ab
- Analogous: #ab0d51, #ab660d
- Triadic: #0dab17, #170dab
- Split-complementary: #0dab66, #0d51ab
- Tetradic: #51ab0d, #0da0ab, #660dab

## Colors that go with #ab170d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ab170d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ab170d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ab170d in 4 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #ab170d in 8 real palettes, including Wendy's's brand system and State Farm's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ab170d in 4 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab170d: 10 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #ab170d in 4 real palettes, including Fireside and Noir Beauty, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/goldenrod
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab170d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.86:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e41f11 (4.5:1); AA: background → #cccccc (4.57:1); AAA: text → #f36c62 (7.13:1); AAA: background → #fafafa (7.03:1)

## Brands using this color

- **Bose** — accent #ad0000 (Δ 1.205) — https://brandsweets.com/colors/brands/bose-com
- **Trader Joe's** — accent #af0006 (Δ 1.263) — https://brandsweets.com/colors/brands/traderjoes-com
- **Chipotle** — primary #ac241c (Δ 1.482) — https://brandsweets.com/colors/brands/chipotle-com
- **Wendy's** — secondary #b0161f (Δ 1.662) — https://brandsweets.com/colors/brands/wendys-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab170d-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab170d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.