# #ab077d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab077d`
- RGB: rgb(171, 7, 125)
- HSL: hsl(317, 92%, 35%)
- OKLCH: oklch(0.496 0.208 344.7)
- Relative luminance: 0.1029
- Nearest named color: Katy Berry (#aa0077, Δ 0.979) — https://brandsweets.com/colors/katy-berry
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ab077d

## Tints & shades

- Tints (toward white): #c90892, #eb0aab, #f61eb8, #f73bc2, #f85dcc, #f97bd6, #fb98df, #fcb6e8, #fdd8f3, #fff5fc
- Shades (toward black): #9d0772, #8e0667, #7f055d, #710552, #620447, #4e0339, #40032e, #310224, #220119, #14010e

## Harmonies

- Complementary: #07ab36
- Analogous: #8807ab, #ab072b
- Triadic: #7dab07, #077dab
- Split-complementary: #2bab07, #07ab88
- Tetradic: #ab8807, #07ab36, #072bab

## Colors that go with #ab077d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab077d: 4 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #ab077d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #ab077d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab077d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #ab077d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #ab077d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ab077d in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #ab077d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a60779 (7.17:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dc09a0 (4.59:1); AA: background → #d4d4d4 (4.63:1); AAA: text → #f854c9 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab077d-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab077d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.