# #aa9dfb

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa9dfb`
- RGB: rgb(170, 157, 251)
- HSL: hsl(248, 92%, 80%)
- OKLCH: oklch(0.744 0.134 289.1)
- Relative luminance: 0.3963
- Nearest named color: Cold Lips (#9ba0ef, Δ 2.953) — https://brandsweets.com/colors/cold-lips
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/aa9dfb

## Tints & shades

- Tints (toward white): #b2a7fb, #bbb1fc, #bfb6fc, #c7bffc, #d0c9fd, #d9d3fd, #e1ddfe, #e5e2fe, #eeebfe, #f6f5ff
- Shades (toward black): #8776f9, #6a54f8, #472cf6, #290af5, #2309ce, #1c07a6, #160684, #10045d, #0a023b, #030114

## Harmonies

- Complementary: #eefb9d
- Analogous: #9dbffb, #d99dfb
- Triadic: #fbaa9d, #9dfbaa
- Split-complementary: #fbd99d, #bffb9d
- Tetradic: #fb9dbf, #eefb9d, #9dfbd9

## Colors that go with #aa9dfb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #aa9dfb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #aa9dfb in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa9dfb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa9dfb: 4 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #aa9dfb, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #aa9dfb in 4 real palettes, including Lavender Milk and Calendly's brand system, as the supporting colour. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/periwinkle
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa9dfb in 6 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #aa9dfb in 5 real palettes, including Obsidian's brand system and Cursor's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Cursor (https://brandsweets.com/colors/brands/cursor-com), Astro (https://brandsweets.com/colors/brands/astro-build), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #725df8 (4.53:1); AA: background → #3d3d3d (4.62:1); AAA: text → #472cf6 (7.1:1); AAA: background → #1f1f1f (7.01:1)
- On black (#000000): 8.93:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — primary #ac9cf4 (Δ 1.023) — https://brandsweets.com/colors/brands/phantom-com
- **Canva** — secondary #9e9eff (Δ 1.73) — https://brandsweets.com/colors/brands/canva-com
- **Porsche** — accent #9e9eff (Δ 1.73) — https://brandsweets.com/colors/brands/porsche-com
- **Spotify** — secondary #9e9eff (Δ 1.73) — https://brandsweets.com/colors/brands/spotify

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa9dfb-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa9dfb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.