# #aa99ff

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa99ff`
- RGB: rgb(170, 153, 255)
- HSL: hsl(250, 100%, 80%)
- OKLCH: oklch(0.739 0.145 290)
- Relative luminance: 0.3855
- Nearest named color: Cold Lips (#9ba0ef, Δ 3.829) — https://brandsweets.com/colors/cold-lips
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/aa99ff

## Tints & shades

- Tints (toward white): #b3a3ff, #bbadff, #bfb3ff, #c8bdff, #d0c7ff, #d9d1ff, #e1dbff, #e5e0ff, #eeebff, #f7f5ff
- Shades (toward black): #8870ff, #6a4dff, #4824ff, #2b00ff, #2400d6, #1d00ad, #17008a, #100061, #0a003d, #030014

## Harmonies

- Complementary: #eeff99
- Analogous: #99bbff, #dd99ff
- Triadic: #ffaa99, #99ffaa
- Split-complementary: #ffdd99, #bbff99
- Tetradic: #ff99bb, #eeff99, #99ffdd

## Colors that go with #aa99ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #aa99ff in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa99ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Blue Mono put Midnight Blue beside #aa99ff, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #aa99ff in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Calendly (https://brandsweets.com/colors/brands/calendly-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/periwinkle
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa99ff in 6 real palettes, including Roblox's brand system and Sephora's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Dark Khaki** #bdb76b [harmony: complementary] — Dark Khaki sits directly opposite #aa99ff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkkhaki
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #aa99ff: 3 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #aa99ff in 3 real palettes, including Spotify's brand system and Terminal, as the lead colour. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7357ff (4.63:1); AA: background → #3d3d3d (4.51:1); AAA: text → #4824ff (7.07:1); AAA: background → #1c1c1c (7.07:1)
- On black (#000000): 8.71:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — primary #ac9cf4 (Δ 1.967) — https://brandsweets.com/colors/brands/phantom-com
- **Canva** — secondary #9e9eff (Δ 1.976) — https://brandsweets.com/colors/brands/canva-com
- **Porsche** — accent #9e9eff (Δ 1.976) — https://brandsweets.com/colors/brands/porsche-com
- **Spotify** — secondary #9e9eff (Δ 1.976) — https://brandsweets.com/colors/brands/spotify

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa99ff-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa99ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.