# #aa980e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa980e`
- RGB: rgb(170, 152, 14)
- HSL: hsl(53, 85%, 36%)
- OKLCH: oklch(0.675 0.138 100.7)
- Relative luminance: 0.3103
- Nearest named color: Faint Gold (#b59410, Δ 1.997) — https://brandsweets.com/colors/faint-gold
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/aa980e

## Tints & shades

- Tints (toward white): #c6b110, #e2ca12, #eed72b, #f0dc47, #f2e263, #f5e780, #f7ec9c, #faf3bd, #fcf8d9, #fefdf6
- Shades (toward black): #9c8b0d, #8e7e0b, #7b6e0a, #6d6109, #5e5408, #504807, #423b05, #2f2a04, #211d03, #131102

## Harmonies

- Complementary: #0e20aa
- Analogous: #aa4a0e, #6eaa0e
- Triadic: #0eaa98, #980eaa
- Split-complementary: #0e6eaa, #4a0eaa
- Tetradic: #0eaa4a, #0e20aa, #aa0e6e

## Colors that go with #aa980e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: triadic] — Cadet Blue completes a triad with #aa980e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aa980e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Forest Floor put Champagne beside #aa980e, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #aa980e in 5 real palettes, including Cider and Olive Grove, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #aa980e in 4 real palettes, including Ledger Dark and Scale AI's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com), Peloton (https://brandsweets.com/colors/brands/peloton-com), Ubereats (https://brandsweets.com/colors/brands/ubereats-com). — https://brandsweets.com/colors/emerald-green
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #aa980e in 4 real palettes, including Rolex's brand system and Darkroom, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa980e in 4 real palettes, including Chevrolet's brand system and Guinness's brand system, as the supporting colour. Seen in: Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Disney (https://brandsweets.com/colors/brands/disney-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #aa980e: 4 real palettes, including Cider and Homestead, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Homestead (https://brandsweets.com/palettes/warm#homestead), Bakery (https://brandsweets.com/palettes/warm#bakery), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/saddlebrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #84760b (4.59:1); AA: background → #303030 (4.53:1); AAA: text → #635808 (7.17:1); AAA: background → #030303 (7.08:1)
- On black (#000000): 7.21:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa980e-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa980e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.