# #aa97d8

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa97d8`
- RGB: rgb(170, 151, 216)
- HSL: hsl(258, 45%, 72%)
- OKLCH: oklch(0.717 0.095 297.4)
- Relative luminance: 0.3564
- Nearest named color: Violet Velvet (#b19cd9, Δ 1.746) — https://brandsweets.com/colors/violet-velvet
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/aa97d8

## Tints & shades

- Tints (toward white): #b4a3dc, #baaadf, #c3b5e3, #c9bce6, #d2c8ea, #dbd3ee, #e1daf1, #eae5f5, #f0edf8, #f9f8fc
- Shades (toward black): #967ece, #8164c4, #6f4ebc, #5e3fa6, #4f358d, #412b73, #322259, #261943, #170f29, #08060f

## Harmonies

- Complementary: #c4d897
- Analogous: #97a4d8, #cb97d8
- Triadic: #d8ab97, #97d8ab
- Split-complementary: #d8cb97, #a4d897
- Tetradic: #d897a4, #c4d897, #97d8cb

## Colors that go with #aa97d8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa97d8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #aa97d8 in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #aa97d8: 5 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Max (https://brandsweets.com/colors/brands/max-com), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #aa97d8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 7 real palettes, including First Snow and Open House put Midnight Blue beside #aa97d8, as the text colour against it. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #aa97d8 in 4 real palettes, including Lavender Milk and Calendly's brand system, as the supporting colour. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/periwinkle
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #aa97d8: 4 real palettes, including First Snow and Crypto.com's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa97d8 in 6 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8164c4 (4.61:1); AA: background → #383838 (4.54:1); AAA: text → #6443b1 (7.05:1); AAA: background → #141414 (7.13:1)
- On black (#000000): 8.13:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa97d8-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa97d8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.