# #aa9374

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa9374`
- RGB: rgb(170, 147, 116)
- HSL: hsl(34, 24%, 56%)
- OKLCH: oklch(0.676 0.051 75)
- Relative luminance: 0.3067
- Nearest named color: Bakery Brown (#ab9078, Δ 1.152) — https://brandsweets.com/colors/bakery-brown
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/aa9374

## Tints & shades

- Tints (toward white): #b19c81, #b9a68d, #c3b29d, #cbbcaa, #d2c6b6, #dad0c3, #e2dad0, #ece6df, #f3f0ec, #fbfaf9
- Shades (toward black): #a08664, #917959, #7e694e, #6f5c44, #5f4f3a, #4f4230, #3f3527, #2c251b, #1c1811, #0d0b08

## Harmonies

- Complementary: #748baa
- Analogous: #aa7774, #a6aa74
- Triadic: #74aa92, #9274aa
- Split-complementary: #74a6aa, #7774aa
- Tetradic: #74aa77, #748baa, #aa74a6

## Colors that go with #aa9374

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aa9374: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Canopy (https://brandsweets.com/palettes/cool#canopy), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #aa9374 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cornflowerblue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #aa9374 in 4 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and Coffee Bar put Champagne beside #aa9374, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #aa9374 in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #aa9374: 5 real palettes, including Spline's brand system and Studio Grey, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #aa9374 in 7 real palettes, including Darkroom and Pine & Birch, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #aa9374: 4 real palettes, including Stone and Ink Wash, as the accent. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #887153 (4.63:1); AA: background → #2e2e2e (4.61:1); AAA: text → #65543e (7.26:1); AAA: background → #030303 (7.01:1)
- On black (#000000): 7.13:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Scale AI** — secondary #a8927c (Δ 1.238) — https://brandsweets.com/colors/brands/scale-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa9374-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa9374" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.