# #aa7bb7

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa7bb7`
- RGB: rgb(170, 123, 183)
- HSL: hsl(287, 29%, 60%)
- OKLCH: oklch(0.651 0.102 318.8)
- Relative luminance: 0.2613
- Nearest named color: Berries Galore (#ab7cb4, Δ 0.616) — https://brandsweets.com/colors/berries-galore
- Moods: cool, muted
- Page: https://brandsweets.com/colors/aa7bb7

## Tints & shades

- Tints (toward white): #b289be, #bb96c5, #c1a0ca, #caadd2, #d2bad9, #dbc7e0, #e3d4e7, #eadeed, #f2ebf4, #fbf8fb
- Shades (toward black): #9d68ac, #9159a1, #804e8d, #71457d, #5f3a69, #4d2f56, #3e2645, #2d1b31, #1e1221, #0c070d

## Harmonies

- Complementary: #88b77b
- Analogous: #8c7bb7, #b77ba6
- Triadic: #b7aa7b, #7bb7aa
- Split-complementary: #a6b77b, #7bb78c
- Tetradic: #b78c7b, #88b77b, #7ba6b7

## Colors that go with #aa7bb7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa7bb7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #aa7bb7 in 6 real palettes, including Dusk and Obsidian's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #aa7bb7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #aa7bb7 in 3 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #aa7bb7 in 3 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #aa7bb7, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #aa7bb7: 3 real palettes, including Ink Wash and First Snow, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #aa7bb7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9961a8 (4.54:1); AA: background → #242424 (4.6:1); AAA: text → #744780 (7.11:1)
- On black (#000000): 6.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b289be (7.21:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa7bb7-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa7bb7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.