# #aa7ac7

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa7ac7`
- RGB: rgb(170, 122, 199)
- HSL: hsl(277, 41%, 63%)
- OKLCH: oklch(0.656 0.122 312)
- Relative luminance: 0.2659
- Nearest named color: Berries Galore (#ab7cb4, Δ 3.083) — https://brandsweets.com/colors/berries-galore
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa7ac7

## Tints & shades

- Tints (toward white): #b388cd, #ba93d2, #c3a2d8, #caacdc, #d3bbe2, #dac5e7, #e3d4ed, #eadff1, #f3edf7, #faf8fc
- Shades (toward black): #9c64be, #8e4fb5, #7e44a2, #6d3b8c, #5f337a, #4e2a65, #3d214f, #2d183a, #1c0f24, #0b060e

## Harmonies

- Complementary: #98c77a
- Analogous: #837ac7, #c77abe
- Triadic: #c7aa7a, #7ac7aa
- Split-complementary: #bec77a, #7ac783
- Tetradic: #c7837a, #98c77a, #7abec7

## Colors that go with #aa7ac7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa7ac7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #aa7ac7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #aa7ac7 in 3 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #aa7ac7, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa7ac7 in 3 real palettes, including Sephora's brand system and Loom's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Loom (https://brandsweets.com/colors/brands/loom-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #aa7ac7 in 3 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Peru** #cd853f [harmony, pool: triadic] — Peru completes a triad with #aa7ac7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/peru
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #aa7ac7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #975dbb (4.57:1); AA: background → #262626 (4.55:1); AAA: text → #753f97 (7.21:1)
- On black (#000000): 6.32:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b185cc (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa7ac7-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa7ac7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.