# #aa78b5

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa78b5`
- RGB: rgb(170, 120, 181)
- HSL: hsl(289, 29%, 59%)
- OKLCH: oklch(0.645 0.105 320.2)
- Relative luminance: 0.2532
- Nearest named color: Berries Galore (#ab7cb4, Δ 1.11) — https://brandsweets.com/colors/berries-galore
- Moods: cool, muted
- Page: https://brandsweets.com/colors/aa78b5

## Tints & shades

- Tints (toward white): #b285bc, #ba92c3, #c3a0ca, #cbadd2, #d3bad9, #dac4de, #e2d1e6, #eadeed, #f3ebf4, #fbf8fb
- Shades (toward black): #9f68ac, #91579e, #824e8d, #70437a, #613a69, #4e2f56, #3f2645, #2d1b31, #1e1221, #0c070d

## Harmonies

- Complementary: #83b578
- Analogous: #8b78b5, #b578a2
- Triadic: #b5aa78, #78b5aa
- Split-complementary: #a2b578, #78b58b
- Tetradic: #b58b78, #83b578, #78a2b5

## Colors that go with #aa78b5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa78b5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #aa78b5 in 5 real palettes, including Dusk and Obsidian's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #aa78b5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #aa78b5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #aa78b5 in 3 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #aa78b5, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #aa78b5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #aa78b5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #995ea6 (4.66:1); AA: background → #212121 (4.65:1); AAA: text → #764780 (7.04:1)
- On black (#000000): 6.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b489be (7.26:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa78b5-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa78b5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.