# #aa77d4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa77d4`
- RGB: rgb(170, 119, 212)
- HSL: hsl(273, 52%, 65%)
- OKLCH: oklch(0.658 0.143 308.2)
- Relative luminance: 0.2649
- Nearest named color: Lavender (#b56edc, Δ 3.034) — https://brandsweets.com/colors/lavender-2
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa77d4

## Tints & shades

- Tints (toward white): #b283d8, #bb92dd, #c39ee0, #caaae4, #d3b9e9, #dbc5ed, #e2d0f0, #e9dcf4, #f3ecf9, #faf7fd
- Shades (toward black): #9c60cd, #8d49c5, #7e3ab6, #6e329f, #5e2b88, #4b226d, #3b1b55, #2b143e, #1b0c27, #0b0510

## Harmonies

- Complementary: #a1d477
- Analogous: #7c77d4, #d477d0
- Triadic: #d4aa77, #77d4aa
- Split-complementary: #d0d477, #77d47c
- Tetradic: #d47c77, #a1d477, #77d0d4

## Colors that go with #aa77d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #aa77d4 in 4 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #aa77d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #aa77d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #aa77d4 in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #aa77d4, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa77d4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Lavender Haze and Plaid's brand system put Midnight Blue beside #aa77d4, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa77d4 in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9758ca (4.6:1); AA: background → #262626 (4.54:1); AAA: text → #7937ae (7.07:1)
- On black (#000000): 6.3:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b283d8 (7.13:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa77d4-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa77d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.