# #aa77ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa77ca`
- RGB: rgb(170, 119, 202)
- HSL: hsl(277, 44%, 63%)
- OKLCH: oklch(0.653 0.131 311.4)
- Relative luminance: 0.26
- Nearest named color: Lavendless (#b86fc2, Δ 2.921) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa77ca

## Tints & shades

- Tints (toward white): #b386d0, #ba91d4, #c4a0da, #caabde, #d4b9e4, #dac4e8, #e4d3ee, #eadef2, #f4edf8, #faf8fc
- Shades (toward black): #9d61c2, #8f4bb9, #7f40a5, #6e388f, #60317d, #4f2867, #3e1f51, #2d173b, #1c0e25, #0b060f

## Harmonies

- Complementary: #97ca77
- Analogous: #8177ca, #ca77c0
- Triadic: #caaa77, #77caaa
- Split-complementary: #c0ca77, #77ca81
- Tetradic: #ca8177, #97ca77, #77c0ca

## Colors that go with #aa77ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa77ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #aa77ca in 4 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #aa77ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #aa77ca in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #aa77ca, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Lavender Haze put Midnight Blue beside #aa77ca, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa77ca in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #aa77ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #985abf (4.62:1); AA: background → #242424 (4.58:1); AAA: text → #793d9e (7.06:1)
- On black (#000000): 6.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b386d0 (7.24:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa77ca-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa77ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.