# #aa72ee

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa72ee`
- RGB: rgb(170, 114, 238)
- HSL: hsl(267, 78%, 69%)
- OKLCH: oklch(0.664 0.182 302.6)
- Relative luminance: 0.2675
- Nearest named color: Lavender (#b56edc, Δ 3.251) — https://brandsweets.com/colors/lavender-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/aa72ee

## Tints & shades

- Tints (toward white): #b280ef, #ba8ef1, #c39bf3, #cba9f4, #d3b6f6, #d9bff7, #e1cdf9, #e9dbfb, #f1e8fc, #faf6fe
- Shades (toward black): #9957ea, #8637e6, #761ce3, #6518c3, #5715a8, #471188, #380d6d, #280a4d, #1a0632, #090212

## Harmonies

- Complementary: #b6ee72
- Analogous: #7278ee, #e772ee
- Triadic: #eeaa72, #72eeaa
- Split-complementary: #eee772, #78ee72
- Tetradic: #ee7278, #b6ee72, #72eee7

## Colors that go with #aa72ee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #aa72ee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #aa72ee on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #aa72ee in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #aa72ee, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Taupe** #483c32 [pool] — Taupe is paired with #aa72ee in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #aa72ee — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #aa72ee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #aa72ee: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #944ee9 (4.64:1); AA: background → #262626 (4.58:1); AAA: text → #731bde (7.14:1)
- On black (#000000): 6.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b280ef (7.23:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa72ee-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa72ee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.