# #aa611d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa611d`
- RGB: rgb(170, 97, 29)
- HSL: hsl(29, 71%, 39%)
- OKLCH: oklch(0.565 0.122 58.1)
- Relative luminance: 0.1718
- Nearest named color: Autumnal (#ad5928, Δ 2.367) — https://brandsweets.com/colors/autumnal
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/aa611d

## Tints & shades

- Tints (toward white): #c47021, #db7f29, #df8f43, #e49e5e, #e8ae78, #ecbb8e, #f0cba8, #f5dac2, #f9eadc, #fefaf6
- Shades (toward black): #9d5a1b, #8c5018, #7e4815, #6d3e12, #603710, #4e2d0d, #41250b, #301b08, #231406, #110a03

## Harmonies

- Complementary: #1d66aa
- Analogous: #aa1d1f, #aaa81d
- Triadic: #1daa61, #611daa
- Split-complementary: #1daaa8, #1d1faa
- Tetradic: #1faa1d, #1d66aa, #a81daa

## Colors that go with #aa611d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #aa611d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #aa611d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/steelblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and BrandSweets's brand system put Champagne beside #aa611d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #aa611d in 6 real palettes, including Magazine Ochre and BrandSweets's brand system, as the supporting colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa611d: 5 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Etsy (https://brandsweets.com/colors/brands/etsy-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #aa611d in 6 real palettes, including Desert Road and Rolex's brand system, as the accent. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Rolex (https://brandsweets.com/colors/brands/rolex-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #aa611d: 5 real palettes, including Riverbed and Homestead, as the supporting colour. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Homestead (https://brandsweets.com/palettes/warm#homestead), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sage-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aa611d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #834b16 (7.04:1)
- On black (#000000): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae641e (4.64:1); AA: background → #fafafa (4.53:1); AAA: text → #db7f29 (7.08:1)

## Brands using this color

- **Dyson** — secondary #ac5d00 (Δ 1.218) — https://brandsweets.com/colors/brands/dyson-com
- **Chipotle** — accent #a76721 (Δ 1.46) — https://brandsweets.com/colors/brands/chipotle-com
- **Oatly** — primary #a0632d (Δ 1.959) — https://brandsweets.com/colors/brands/oatly-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa611d-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa611d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.