# #aa5913

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa5913`
- RGB: rgb(170, 89, 19)
- HSL: hsl(28, 80%, 37%)
- OKLCH: oklch(0.551 0.13 54.3)
- Relative luminance: 0.1574
- Nearest named color: Brandy Bear (#aa5412, Δ 1.157) — https://brandsweets.com/colors/brandy-bear
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/aa5913

## Tints & shades

- Tints (toward white): #c56816, #e17619, #e88630, #eb964c, #efa96c, #f2b988, #f5c9a3, #f8d9bf, #fbeada, #fefaf6
- Shades (toward black): #9c5211, #8a480f, #7c410e, #6e3a0c, #60330b, #4e2909, #402207, #321b06, #201104, #120a02

## Harmonies

- Complementary: #1363aa
- Analogous: #aa1318, #aaa513
- Triadic: #13aa59, #5913aa
- Split-complementary: #13aaa5, #1318aa
- Tetradic: #18aa13, #1363aa, #a513aa

## Colors that go with #aa5913

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #aa5913's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Huawei (https://brandsweets.com/colors/brands/huawei-com), Budweiser (https://brandsweets.com/colors/brands/budweiser-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #aa5913: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #aa5913 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #aa5913 in 4 real palettes, including Trailhead and Ember, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Bramble put Champagne beside #aa5913. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #aa5913 in 6 real palettes, including Magazine Ochre and BrandSweets's brand system, as the supporting colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa5913: 7 real palettes, including Dyson's brand system and Etsy's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aa5913: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #85460f (7.29:1)
- On black (#000000): 4.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b35e14 (4.53:1); AA: background → #f2f2f2 (4.52:1); AAA: text → #e67919 (7.11:1)

## Brands using this color

- **Dyson** — secondary #ac5d00 (Δ 1.376) — https://brandsweets.com/colors/brands/dyson-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa5913-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa5913" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.