# #aa4dc7

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa4dc7`
- RGB: rgb(170, 77, 199)
- HSL: hsl(286, 52%, 54%)
- OKLCH: oklch(0.589 0.195 317.4)
- Relative luminance: 0.1798
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.126) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa4dc7

## Tints & shades

- Tints (toward white): #b25ccc, #bb70d2, #c27fd7, #cb92dd, #d3a2e2, #dab1e7, #e3c5ed, #ebd4f2, #f4e8f8, #fbf7fd
- Shades (toward black): #a03cbe, #8f36ab, #7f3097, #6f2a84, #5e2370, #4e1d5d, #3e174a, #2e1136, #1d0b23, #0d0510

## Harmonies

- Complementary: #69c74d
- Analogous: #6d4dc7, #c74da6
- Triadic: #c7aa4d, #4dc7aa
- Split-complementary: #a6c74d, #4dc76d
- Tetradic: #c76d4d, #69c74d, #4da6c7

## Colors that go with #aa4dc7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #aa4dc7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #aa4dc7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa4dc7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa4dc7: 3 real palettes, including Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #aa4dc7 in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #aa4dc7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa4dc7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #aa4dc7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #86329f (7.07:1)
- On black (#000000): 4.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c07bd5 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa4dc7-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa4dc7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.