# #aa44c1

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa44c1`
- RGB: rgb(170, 68, 193)
- HSL: hsl(289, 50%, 51%)
- OKLCH: oklch(0.574 0.202 319.8)
- Relative luminance: 0.1653
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 2.856) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa44c1

## Tints & shades

- Tints (toward white): #b257c7, #b966cc, #c279d2, #cb8cd9, #d39fdf, #daafe4, #e3c2eb, #ecd5f1, #f3e4f6, #fcf7fc
- Shades (toward black): #9a3bb0, #8d36a1, #7c2f8e, #6b297a, #5e246b, #4d1d58, #3c1745, #2c1132, #1e0b22, #0d050f

## Harmonies

- Complementary: #5ac144
- Analogous: #6b44c1, #c14499
- Triadic: #c1aa44, #44c1aa
- Split-complementary: #99c144, #44c16b
- Tetradic: #c16b44, #5ac144, #4499c1

## Colors that go with #aa44c1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #aa44c1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #aa44c1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa44c1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa44c1: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #aa44c1 in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa44c1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #aa44c1's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Crimson** #dc143c [pool] — Crimson is paired with #aa44c1 in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #863399 (7.13:1)
- On black (#000000): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad4bc3 (4.57:1); AA: background → #f7f7f7 (4.55:1); AAA: text → #c47dd4 (7.23:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa44c1-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa44c1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.