# #aa4177

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa4177`
- RGB: rgb(170, 65, 119)
- HSL: hsl(329, 45%, 46%)
- OKLCH: oklch(0.535 0.149 351.4)
- Relative luminance: 0.1366
- Nearest named color: Fandango (#b53389, Δ 4.381) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/aa4177

## Tints & shades

- Tints (toward white): #ba4a84, #c15c90, #ca72a0, #d185ac, #d897b9, #dfaac5, #e6bcd2, #eed3e1, #f5e5ed, #fcf8fa
- Shades (toward black): #9b3b6d, #8d3562, #7a2e55, #6b294b, #5c2341, #4e1d36, #3f182c, #2c111f, #1e0b15, #0f060a

## Harmonies

- Complementary: #41aa74
- Analogous: #a841aa, #aa4142
- Triadic: #77aa41, #4177aa
- Split-complementary: #42aa41, #41aaa8
- Tetradic: #aaa841, #41aa74, #4142aa

## Colors that go with #aa4177

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #aa4177 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #aa4177 in 4 real palettes, including Nintendo's brand system and Wendy's's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa4177: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #aa4177 in 8 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #aa4177: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Midnight Blue** #191970 [pool] — 3 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #aa4177, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #aa4177's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #aa4177: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #903765 (7.19:1)
- On black (#000000): 3.73:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bc4e86 (4.57:1); AA: background → #e6e6e6 (4.51:1); AAA: text → #ce7ea7 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa4177-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa4177" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.