# #aa38b2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa38b2`
- RGB: rgb(170, 56, 178)
- HSL: hsl(296, 52%, 46%)
- OKLCH: oklch(0.553 0.204 325.1)
- Relative luminance: 0.1459
- Nearest named color: Magentleman (#aa22bb, Δ 3.257) — https://brandsweets.com/colors/magentleman
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa38b2

## Tints & shades

- Tints (toward white): #ba41c3, #c154c9, #ca6cd0, #d17fd7, #d892dd, #dfa6e3, #e6b9e9, #eed0f0, #f5e4f6, #fcf7fd
- Shades (toward black): #9b33a3, #8d2f93, #7a2880, #6b2370, #5c1f61, #4e1a51, #3f1542, #2c0f2f, #1e0a1f, #0f0510

## Harmonies

- Complementary: #40b238
- Analogous: #6d38b2, #b2387d
- Triadic: #b2aa38, #38b2aa
- Split-complementary: #7db238, #38b26d
- Tetradic: #b26d38, #40b238, #387db2

## Colors that go with #aa38b2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #aa38b2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #aa38b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa38b2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa38b2: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa38b2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #aa38b2 in two real palettes: The Ordinary's brand system and Gemstone, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #aa38b2, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #aa38b2 in two real palettes: Wayfair's brand system and Semrush's brand system, as the lead colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.36:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d2f93 (7.09:1)
- On black (#000000): 3.92:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b93dc2 (4.51:1); AA: background → #ededed (4.58:1); AAA: text → #ce77d4 (7.21:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa38b2-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa38b2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.