# #aa37be

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa37be`
- RGB: rgb(170, 55, 190)
- HSL: hsl(291, 55%, 48%)
- OKLCH: oklch(0.559 0.216 321.3)
- Relative luminance: 0.15
- Nearest named color: Magentleman (#aa22bb, Δ 2.605) — https://brandsweets.com/colors/magentleman
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa37be

## Tints & shades

- Tints (toward white): #b545c9, #bd59cf, #c56dd5, #cd81da, #d594e0, #dca8e6, #e4bceb, #ecd0f1, #f4e3f7, #fcf7fd
- Shades (toward black): #9b32ae, #8a2d9a, #7c288a, #6a2277, #5c1e67, #4e1957, #3c1443, #2e0f33, #1c0920, #0e0510

## Harmonies

- Complementary: #4bbe37
- Analogous: #6637be, #be378f
- Triadic: #beaa37, #37beaa
- Split-complementary: #8fbe37, #37be66
- Tetradic: #be6637, #4bbe37, #378fbe

## Colors that go with #aa37be

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #aa37be on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #aa37be: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa37be: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa37be: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #aa37be in 3 real palettes, including Superhuman's brand system and Loom's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa37be: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #aa37be in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #aa37be in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8a2d9a (7.19:1)
- On black (#000000): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b441c8 (4.53:1); AA: background → #f0f0f0 (4.61:1); AAA: text → #ca79d8 (7.24:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa37be-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa37be" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.