# #aa32e7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa32e7`
- RGB: rgb(170, 50, 231)
- HSL: hsl(280, 79%, 55%)
- OKLCH: oklch(0.583 0.256 310.8)
- Relative luminance: 0.166
- Nearest named color: Magenta Affair (#aa44dd, Δ 2.972) — https://brandsweets.com/colors/magenta-affair
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/aa32e7

## Tints & shades

- Tints (toward white): #b244e9, #bb5bec, #c36dee, #ca7ff0, #d496f3, #dba8f5, #e3bbf7, #eacdf9, #f4e4fc, #fbf6fe
- Shades (toward black): #a11be4, #9118cd, #8115b7, #7113a0, #611089, #4d0d6e, #3d0a57, #2d0740, #1d0529, #0d0212

## Harmonies

- Complementary: #6ee732
- Analogous: #5032e7, #e732c9
- Triadic: #e7aa32, #32e7aa
- Split-complementary: #c9e732, #32e750
- Tetradic: #e75032, #6ee732, #32c9e7

## Colors that go with #aa32e7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #aa32e7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #aa32e7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa32e7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa32e7: 3 real palettes, including Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #aa32e7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/mediumslateblue
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #aa32e7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa32e7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #aa32e7 in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8716c0 (7.23:1)
- On black (#000000): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae3be8 (4.59:1); AA: background → #f7f7f7 (4.54:1); AAA: text → #c572ee (7.02:1)

## Brands using this color

- **Udemy** — primary #a435f0 (Δ 1.89) — https://brandsweets.com/colors/brands/udemy-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa32e7-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa32e7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.