# #aa3198

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa3198`
- RGB: rgb(170, 49, 152)
- HSL: hsl(309, 55%, 43%)
- OKLCH: oklch(0.532 0.192 334.6)
- Relative luminance: 0.1301
- Nearest named color: Fandango (#b53389, Δ 3.538) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/aa3198

## Tints & shades

- Tints (toward white): #c238ad, #ca49b7, #d161c0, #d775c8, #de8cd2, #e3a0d9, #eab8e3, #f0cceb, #f7e3f4, #fdf7fc
- Shades (toward black): #9a2d8a, #8a287c, #7b246d, #6b1f5f, #5f1c55, #4f1747, #3f1239, #2f0e2a, #20091c, #10050e

## Harmonies

- Complementary: #31aa43
- Analogous: #8031aa, #aa315c
- Triadic: #98aa31, #3198aa
- Split-complementary: #5caa31, #31aa80
- Tetradic: #aa8031, #31aa43, #315caa

## Colors that go with #aa3198

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #aa3198 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa3198: 5 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Chase (https://brandsweets.com/colors/brands/chase-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aa3198: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #aa3198: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa3198: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #aa3198, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa3198 in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #aa3198's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #922a83 (7.29:1)
- On black (#000000): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c639b1 (4.62:1); AA: background → #e3e3e3 (4.54:1); AAA: text → #d671c7 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa3198-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa3198" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.