# #aa3174

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa3174`
- RGB: rgb(170, 49, 116)
- HSL: hsl(327, 55%, 43%)
- OKLCH: oklch(0.516 0.17 350.7)
- Relative luminance: 0.12
- Nearest named color: Fandango (#b53389, Δ 3.835) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/aa3174

## Tints & shades

- Tints (toward white): #c23884, #ca4990, #d1619f, #d775ab, #de8cb9, #e3a0c5, #eab8d4, #f0cce0, #f7e3ee, #fdf7fa
- Shades (toward black): #9a2d69, #8a285e, #7b2453, #6b1f49, #5f1c41, #4f1736, #3f122b, #2f0e20, #200916, #10050b

## Harmonies

- Complementary: #31aa68
- Analogous: #a431aa, #aa3137
- Triadic: #74aa31, #3174aa
- Split-complementary: #37aa31, #31aaa4
- Tetradic: #aaa431, #31aa68, #3137aa

## Colors that go with #aa3174

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #aa3174's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa3174: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #aa3174 in 6 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), AT&T (https://brandsweets.com/colors/brands/att-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #aa3174 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #aa3174: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #aa3174 in 3 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #aa3174 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #aa3174: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9a2d69 (7.11:1)
- On black (#000000): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c8418b (4.58:1); AA: background → #dedede (4.59:1); AAA: text → #d775ab (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa3174-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa3174" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.