# #aa30b0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa30b0`
- RGB: rgb(170, 48, 176)
- HSL: hsl(297, 57%, 44%)
- OKLCH: oklch(0.545 0.212 326)
- Relative luminance: 0.1379
- Nearest named color: Magentleman (#aa22bb, Δ 2.492) — https://brandsweets.com/colors/magentleman
- Moods: cool, modern
- Page: https://brandsweets.com/colors/aa30b0

## Tints & shades

- Tints (toward white): #bd36c4, #c74bce, #cd5fd3, #d577da, #db8bdf, #e19fe5, #e9b7eb, #efcbf1, #f6e3f7, #fdf7fd
- Shades (toward black): #9a2ca0, #8b2790, #7b2380, #6c1f70, #5d1a60, #4d1650, #3e1240, #2e0d30, #1f0920, #0f0410

## Harmonies

- Complementary: #37b030
- Analogous: #6a30b0, #b03077
- Triadic: #b0aa30, #30b0aa
- Split-complementary: #77b030, #30b06a
- Tetradic: #b06a30, #37b030, #3077b0

## Colors that go with #aa30b0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #aa30b0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #aa30b0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #aa30b0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa30b0: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa30b0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #aa30b0 in two real palettes: The Ordinary's brand system and Gemstone, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #aa30b0, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #aa30b0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8f2994 (7.21:1)
- On black (#000000): 3.76:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c137c8 (4.65:1); AA: background → #e8e8e8 (4.56:1); AAA: text → #d26fd8 (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa30b0-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa30b0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.