# #aa0997

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa0997`
- RGB: rgb(170, 9, 151)
- HSL: hsl(307, 90%, 35%)
- OKLCH: oklch(0.509 0.222 334.6)
- Relative luminance: 0.1098
- Nearest named color: Magentle (#aa11aa, Δ 3.015) — https://brandsweets.com/colors/magentle
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/aa0997

## Tints & shades

- Tints (toward white): #c70ab1, #e90ccf, #f320db, #f53ddf, #f75fe5, #f87cea, #fa99ee, #fbb6f3, #fdd8f9, #fef5fd
- Shades (toward black): #9b088a, #8d077d, #7e0770, #6f0663, #610556, #4e0445, #3f0338, #30032b, #22021e, #130111

## Harmonies

- Complementary: #09aa1c
- Analogous: #6c09aa, #aa0947
- Triadic: #97aa09, #0997aa
- Split-complementary: #47aa09, #09aa6c
- Tetradic: #aa6c09, #09aa1c, #0947aa

## Colors that go with #aa0997

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #aa0997 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aa0997: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa0997: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #aa0997: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa0997: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #aa0997 in two real palettes: The Ordinary's brand system and Lenovo's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #aa0997's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #aa0997: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.57:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a0088e (7.19:1)
- On black (#000000): 3.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d50bbe (4.62:1); AA: background → #d6d6d6 (4.52:1); AAA: text → #f64ce2 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa0997-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa0997" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.