# #aa0397

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#aa0397`
- RGB: rgb(170, 3, 151)
- HSL: hsl(307, 97%, 34%)
- OKLCH: oklch(0.507 0.225 334.6)
- Relative luminance: 0.1085
- Nearest named color: Magentle (#aa11aa, Δ 3.034) — https://brandsweets.com/colors/magentle
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/aa0397

## Tints & shades

- Tints (toward white): #c903b2, #ec04d1, #fb13e0, #fc36e5, #fc54e9, #fd72ed, #fd96f1, #feb4f5, #fed7fa, #fff5fe
- Shades (toward black): #9c028a, #8d027c, #7e026f, #6f0262, #5f0154, #500147, #41013a, #32012c, #23011f, #140012

## Harmonies

- Complementary: #03ab16
- Analogous: #6a03ab, #ab0343
- Triadic: #97ab03, #0397ab
- Split-complementary: #43ab03, #03ab6a
- Tetradic: #ab6a03, #03ab16, #0343ab

## Colors that go with #aa0397

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #aa0397 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #aa0397: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #aa0397: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Slack (https://brandsweets.com/colors/brands/slack-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #aa0397: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #aa0397: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #aa0397 in two real palettes: The Ordinary's brand system and Lenovo's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #aa0397's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #aa0397: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a1028e (7.2:1)
- On black (#000000): 3.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d303bb (4.5:1); AA: background → #d6d6d6 (4.56:1); AAA: text → #fc40e6 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/aa0397-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#aa0397" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.