# #a978bf

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a978bf`
- RGB: rgb(169, 120, 191)
- HSL: hsl(281, 36%, 61%)
- OKLCH: oklch(0.648 0.116 314.9)
- Relative luminance: 0.2563
- Nearest named color: Berries Galore (#ab7cb4, Δ 2.235) — https://brandsweets.com/colors/berries-galore
- Moods: cool, modern
- Page: https://brandsweets.com/colors/a978bf

## Tints & shades

- Tints (toward white): #b286c6, #b890cb, #c19ed1, #caacd8, #d3bade, #d9c4e3, #e2d2ea, #ebe0f0, #f2eaf5, #fbf8fc
- Shades (toward black): #9b63b6, #9052ad, #7f4899, #6e3e84, #5f3672, #4e2c5e, #3d2249, #2b1834, #1d1023, #0c070e

## Harmonies

- Complementary: #8ebf78
- Analogous: #8578bf, #bf78b2
- Triadic: #bfa978, #78bfa9
- Split-complementary: #b2bf78, #78bf85
- Tetradic: #bf8578, #8ebf78, #78b2bf

## Colors that go with #a978bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a978bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #a978bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #a978bf in 3 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #a978bf, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Taupe** #483c32 [pool] — Taupe is paired with #a978bf in 3 real palettes, including Obsidian's brand system and Dusk, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Dusk (https://brandsweets.com/palettes/cool#dusk), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #a978bf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #a978bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #a978bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #995fb4 (4.52:1); AA: background → #242424 (4.53:1); AAA: text → #76438e (7.09:1)
- On black (#000000): 6.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b286c6 (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a978bf-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a978bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.