# #a971ad

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a971ad`
- RGB: rgb(169, 113, 173)
- HSL: hsl(296, 27%, 56%)
- OKLCH: oklch(0.628 0.108 324.5)
- Relative luminance: 0.2326
- Nearest named color: Berries Galore (#ab7cb4, Δ 2.766) — https://brandsweets.com/colors/berries-galore
- Moods: cool, muted
- Page: https://brandsweets.com/colors/a971ad

## Tints & shades

- Tints (toward white): #b17db5, #b98abc, #c29bc5, #caa8cd, #d2b5d4, #dac1dc, #e2cee3, #ebdfec, #f3ecf4, #fbf9fb
- Shades (toward black): #9f60a4, #915695, #7e4a82, #6e4171, #5e3861, #4f2f51, #3f2541, #2c1a2d, #1c111d, #0d070d

## Harmonies

- Complementary: #75ad71
- Analogous: #8b71ad, #ad7193
- Triadic: #ada971, #71ada9
- Split-complementary: #93ad71, #71ad8b
- Tetradic: #ad8b71, #75ad71, #7193ad

## Colors that go with #a971ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a971ad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #a971ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #a971ad — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #a971ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a971ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #a971ad in two real palettes: Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — Two real palettes: Plaid's brand system and Marvel's brand system put Midnight Blue beside #a971ad, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Rust** #b7410e [pool] — Rust shows up next to #a971ad in two real palettes: Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.72:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9d5da2 (4.64:1); AA: background → #1c1c1c (4.59:1); AAA: text → #78477b (7.03:1)
- On black (#000000): 5.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b787ba (7.19:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a971ad-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a971ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.