# #a96d60

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a96d60`
- RGB: rgb(169, 109, 96)
- HSL: hsl(11, 30%, 52%)
- OKLCH: oklch(0.595 0.08 32.8)
- Relative luminance: 0.2022
- Nearest named color: Amaretto (#ab6f60, Δ 0.669) — https://brandsweets.com/colors/amaretto
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/a96d60

## Tints & shades

- Tints (toward white): #b27d70, #b9897e, #c2988e, #c9a49c, #d2b3ac, #dbc2bd, #e2ceca, #ebdedb, #f3eae8, #fbf9f8
- Shades (toward black): #9c6154, #8b574b, #7e4e44, #6d443b, #5d3a32, #4c3029, #3c2520, #2e1d19, #1e1310, #0d0807

## Harmonies

- Complementary: #609ca9
- Analogous: #a96077, #a99260
- Triadic: #60a96d, #6d60a9
- Split-complementary: #60a992, #6077a9
- Tetradic: #77a960, #609ca9, #9260a9

## Colors that go with #a96d60

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a96d60: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #a96d60: 4 real palettes, including Clean Beauty and Dusk, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Estate (https://brandsweets.com/palettes/luxury#estate), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Woodsmoke put Champagne beside #a96d60, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a96d60 in 7 real palettes, including Clay & Linen and Magazine Ochre, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a96d60: 6 real palettes, including Dusk and Dyson's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #a96d60: 4 real palettes, including Notion's brand system and Studio Grey, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Opensea (https://brandsweets.com/colors/brands/opensea-io), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #a96d60 in 4 real palettes, including Harvest and Noir Beauty, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #a96d60 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a26557 (4.63:1); AA: background → #0f0f0f (4.6:1); AAA: text → #7b4c42 (7.11:1)
- On black (#000000): 5.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bb8c81 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a96d60-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a96d60" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.