# #a96b42

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a96b42`
- RGB: rgb(169, 107, 66)
- HSL: hsl(24, 44%, 46%)
- OKLCH: oklch(0.586 0.097 53.2)
- Relative luminance: 0.1934
- Nearest named color: Argan Oil (#9d6646, Δ 2.731) — https://brandsweets.com/colors/argan-oil
- Moods: warm
- Page: https://brandsweets.com/colors/a96b42

## Tints & shades

- Tints (toward white): #b9774b, #c0855d, #c99673, #d0a386, #d7b198, #debfab, #e5cdbd, #eeded3, #f5ece5, #fcf9f8
- Shades (toward black): #9a623c, #8c5836, #794d2f, #6a4329, #5c3a24, #4d311e, #3e2818, #2c1c11, #1d130b, #0f0906

## Harmonies

- Complementary: #4280a9
- Analogous: #a9424c, #a99f42
- Triadic: #42a96b, #6b42a9
- Split-complementary: #42a99f, #424ca9
- Tetradic: #4ca942, #4280a9, #9f42a9

## Colors that go with #a96b42

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #a96b42: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Zed (https://brandsweets.com/colors/brands/zed-dev), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: complementary] — Steel Blue sits directly opposite #a96b42 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/steelblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #a96b42: 4 real palettes, including Clean Beauty and Dusk, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Estate (https://brandsweets.com/palettes/luxury#estate), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and Woodsmoke put Champagne beside #a96b42, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a96b42 in 6 real palettes, including Clay & Linen and Magazine Ochre, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a96b42: 5 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Etsy (https://brandsweets.com/colors/brands/etsy-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #a96b42 in 4 real palettes, including Harvest and Noir Beauty, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a96b42: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a2663f (4.66:1); AA: background → #0d0d0d (4.51:1); AAA: text → #794d2f (7.2:1)
- On black (#000000): 4.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c38a65 (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a96b42-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a96b42" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.