# #a968ac

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a968ac`
- RGB: rgb(169, 104, 172)
- HSL: hsl(297, 29%, 54%)
- OKLCH: oklch(0.612 0.123 325.4)
- Relative luminance: 0.2131
- Nearest named color: Crown Jewels (#946dad, Δ 3.653) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/a968ac

## Tints & shades

- Tints (toward white): #b075b3, #b985bc, #c192c3, #caa3cc, #d2b0d4, #d9bddb, #e3cee4, #eadbeb, #f4ebf4, #fbf8fb
- Shades (toward black): #9e59a1, #8d5091, #7d4780, #6d3e70, #5d355f, #4d2b4f, #3d223f, #2d192e, #1d101e, #0d070d

## Harmonies

- Complementary: #6bac68
- Analogous: #8668ac, #ac688d
- Triadic: #aca868, #68aca8
- Split-complementary: #8dac68, #68ac86
- Tetradic: #ac8668, #6bac68, #688dac

## Colors that go with #a968ac

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a968ac: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #a968ac on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #a968ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a968ac: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Midnight Blue** #191970 [pool] — Two real palettes: Plaid's brand system and Marvel's brand system put Midnight Blue beside #a968ac, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Hermès's brand system put Tomato beside #a968ac, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/tomato
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #a968ac — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #a968ac in Klarna US's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.99:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a15ba4 (4.62:1); AA: background → #141414 (4.62:1); AAA: text → #7a457d (7.06:1)
- On black (#000000): 5.26:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b985bc (7.14:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a968ac-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a968ac" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.