# #a96404

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a96404`
- RGB: rgb(169, 100, 4)
- HSL: hsl(35, 95%, 34%)
- OKLCH: oklch(0.568 0.127 64.5)
- Relative luminance: 0.1756
- Nearest named color: Caramel (#af6f09, Δ 3.047) — https://brandsweets.com/colors/caramel
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a96404

## Tints & shades

- Tints (toward white): #c77605, #ea8b06, #f99a15, #faa938, #fbb656, #fbc374, #fcd297, #fddfb4, #feeed7, #fffbf5
- Shades (toward black): #9a5c04, #8b5304, #7c4a03, #6d4103, #5e3802, #502f02, #412602, #321e01, #231501, #140c01

## Harmonies

- Complementary: #0449a9
- Analogous: #a91204, #9ba904
- Triadic: #04a964, #6404a9
- Split-complementary: #049ba9, #1204a9
- Tetradic: #04a912, #0449a9, #a9049b

## Colors that go with #a96404

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 5 real palettes, including Bramble and BrandSweets's brand system put Champagne beside #a96404, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a96404 in 6 real palettes, including Magazine Ochre and BrandSweets's brand system, as the supporting colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a96404: 4 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Etsy (https://brandsweets.com/colors/brands/etsy-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #a96404 in 4 real palettes, including Harvest and Noir Beauty, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #a96404 in 5 real palettes, including Rolex's brand system and Desert Road, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #a96404: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Zed (https://brandsweets.com/colors/brands/zed-dev), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #a96404: 4 real palettes, including Bakery and Homestead, as the lead colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/saddlebrown
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a96404: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #814d03 (7.01:1)
- On black (#000000): 4.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #db8206 (7.21:1)

## Brands using this color

- **Chipotle** — accent #a76721 (Δ 1.222) — https://brandsweets.com/colors/brands/chipotle-com
- **Dyson** — secondary #ac5d00 (Δ 1.688) — https://brandsweets.com/colors/brands/dyson-com
- **Ubereats** — secondary #9f6403 (Δ 1.852) — https://brandsweets.com/colors/brands/ubereats-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a96404-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a96404" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.