# #a94ca4

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a94ca4`
- RGB: rgb(169, 76, 164)
- HSL: hsl(303, 38%, 48%)
- OKLCH: oklch(0.567 0.164 329.6)
- Relative luminance: 0.1628
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.627) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: warm
- Page: https://brandsweets.com/colors/a94ca4

## Tints & shades

- Tints (toward white): #b55ab0, #bd6bb9, #c57dc1, #cc8ec9, #d4a0d2, #dcb2da, #e4c3e2, #ecd5eb, #f4e6f3, #fcf8fc
- Shades (toward black): #9b4697, #893e85, #7b3778, #6a2f67, #5b2959, #4d234b, #3c1b3a, #2e152c, #1c0d1b, #0e060e

## Harmonies

- Complementary: #4ca951
- Analogous: #7f4ca9, #a94c76
- Triadic: #a4a94c, #4ca4a9
- Split-complementary: #76a94c, #4ca97f
- Tetradic: #a97f4c, #4ca951, #4c76a9

## Colors that go with #a94ca4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #a94ca4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #a94ca4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a94ca4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a94ca4: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a94ca4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #a94ca4, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #a94ca4 in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Taupe** #483c32 [pool] — Taupe is paired with #a94ca4 in two real palettes: Superhuman's brand system and Dunkin''s brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #863c82 (7.04:1)
- On black (#000000): 4.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b04fab (4.55:1); AA: background → #f5f5f5 (4.52:1); AAA: text → #c57dc1 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a94ca4-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a94ca4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.