# #a94b23

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a94b23`
- RGB: rgb(169, 75, 35)
- HSL: hsl(18, 66%, 40%)
- OKLCH: oklch(0.528 0.135 41.8)
- Relative luminance: 0.1359
- Nearest named color: sienna (#a0522d, Δ 2.047) — https://brandsweets.com/colors/sienna
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a94b23

## Tints & shades

- Tints (toward white): #c35628, #d56434, #da7449, #df8862, #e49b7c, #e9ae95, #efc2af, #f3d2c4, #f8e5dd, #fdf9f7
- Shades (toward black): #98441f, #8c3e1d, #7b3619, #6e3117, #5d2913, #4c2210, #3f1c0d, #2f150a, #220f07, #110803

## Harmonies

- Complementary: #2381a9
- Analogous: #a9233e, #a98e23
- Triadic: #23a94b, #4b23a9
- Split-complementary: #23a98e, #233ea9
- Tetradic: #3ea923, #2381a9, #8e23a9

## Colors that go with #a94b23

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #a94b23's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Huawei (https://brandsweets.com/colors/brands/huawei-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #a94b23 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #a94b23 in 4 real palettes, including Ember and Trailhead, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #a94b23. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a94b23 in 6 real palettes, including BrandSweets's brand system and Olive Grove. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a94b23: 10 real palettes, including Dyson's brand system and Etsy's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #a94b23 in 5 real palettes, including Trailhead and Fireside, as the supporting colour. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Fireside (https://brandsweets.com/palettes/dark#fireside), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a94b23: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #90401d (7.15:1)
- On black (#000000): 3.72:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c35628 (4.68:1); AA: background → #e6e6e6 (4.53:1); AAA: text → #dc7e56 (7.16:1)

## Brands using this color

- **BrandSweets** — primary #a4501c (Δ 1.637) — https://brandsweets.com/colors/brands/brandsweets

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a94b23-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a94b23" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.