# #a90f64

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a90f64`
- RGB: rgb(169, 15, 100)
- HSL: hsl(327, 84%, 36%)
- OKLCH: oklch(0.485 0.191 355.2)
- Relative luminance: 0.097
- Nearest named color: Fabric of Love (#aa1177, Δ 3.047) — https://brandsweets.com/colors/fabric-of-love
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a90f64

## Tints & shades

- Tints (toward white): #c51174, #e11485, #ed2c96, #ef48a4, #f264b2, #f480c0, #f69cce, #f9bdde, #fcd9ec, #fef6fa
- Shades (toward black): #9b0d5b, #8d0c53, #7a0b48, #6c0940, #5e0837, #50072f, #420627, #2f041c, #210313, #13020b

## Harmonies

- Complementary: #0fa954
- Analogous: #a10fa9, #a90f16
- Triadic: #64a90f, #0f64a9
- Split-complementary: #16a90f, #0fa9a1
- Tetradic: #a9a10f, #0fa954, #0f16a9

## Colors that go with #a90f64

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #a90f64's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a90f64: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #a90f64 in 11 real palettes, including Dunkin''s brand system and AT&T's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AT&T (https://brandsweets.com/colors/brands/att-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #a90f64 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #a90f64: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a90f64 in 3 real palettes, including Chase's brand system and Bose's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Bose (https://brandsweets.com/colors/brands/bose-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #a90f64 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #a90f64: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.14:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e11485 (4.64:1); AA: background → #cfcfcf (4.59:1); AAA: text → #f15fb0 (7:1); AAA: background → #ffffff (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a90f64-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a90f64" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.