# #a796fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a796fd`
- RGB: rgb(167, 150, 253)
- HSL: hsl(250, 96%, 79%)
- OKLCH: oklch(0.73 0.147 289.8)
- Relative luminance: 0.3712
- Nearest named color: Dreamy Candy Forest (#b195e4, Δ 3.889) — https://brandsweets.com/colors/dreamy-candy-forest
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/a796fd

## Tints & shades

- Tints (toward white): #b0a0fd, #b8aafd, #c0b4fd, #c9befe, #d1c8fe, #d5cdfe, #ded7fe, #e6e1fe, #eeebff, #f7f5ff
- Shades (toward black): #8a73fc, #684bfb, #4b28fb, #2d05f5, #2704d2, #1f03aa, #190387, #11025f, #0b013c, #040014

## Harmonies

- Complementary: #ecfd96
- Analogous: #96b8fd, #db96fd
- Triadic: #fda796, #96fda7
- Split-complementary: #fddb96, #b8fd96
- Tetradic: #fd96b8, #ecfd96, #96fddb

## Colors that go with #a796fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #a796fd in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a796fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Blue Mono and Lavender Haze put Midnight Blue beside #a796fd, as the text colour against it. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Periwinkle** #ccccff [pool] — Periwinkle shows up next to #a796fd in 4 real palettes, including Blue Mono and Calendly's brand system, as the accent. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Calendly (https://brandsweets.com/colors/brands/calendly-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/periwinkle
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a796fd in 6 real palettes, including Roblox's brand system and Sephora's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #a796fd in 4 real palettes, including Obsidian's brand system and Cursor's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Cursor (https://brandsweets.com/colors/brands/cursor-com), Loom (https://brandsweets.com/colors/brands/loom-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony: complementary] — Dark Khaki sits directly opposite #a796fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkkhaki
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #a796fd, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #755afc (4.54:1); AA: background → #383838 (4.7:1); AAA: text → #4b28fb (7.01:1); AAA: background → #171717 (7.19:1)
- On black (#000000): 8.42:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a796fd-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a796fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.