# #a78b52

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a78b52`
- RGB: rgb(167, 139, 82)
- HSL: hsl(40, 34%, 49%)
- OKLCH: oklch(0.65 0.083 84)
- Relative luminance: 0.2729
- Nearest named color: Banner Gold (#a28557, Δ 2.131) — https://brandsweets.com/colors/banner-gold
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/a78b52

## Tints & shades

- Tints (toward white): #b29762, #baa273, #c2ae84, #cbb995, #d3c4a6, #dacdb4, #e2d9c5, #ebe4d6, #f3efe7, #fcfaf8
- Shades (toward black): #9a804c, #897243, #7b663d, #6a5834, #5c4d2d, #4b3e25, #3e331e, #2c2516, #1f1a0f, #0e0b07

## Harmonies

- Complementary: #526fa7
- Analogous: #a76152, #99a752
- Triadic: #52a78b, #8b52a7
- Split-complementary: #5299a7, #6152a7
- Tetradic: #52a761, #526fa7, #a75299

## Colors that go with #a78b52

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Estate and Blush put Blush Pink beside #a78b52, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #a78b52: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Darkroom put Champagne beside #a78b52, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a78b52: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a78b52 in 6 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #a78b52: 5 real palettes, including Opensea's brand system and Studio Grey, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #a78b52: 4 real palettes, including Chipotle's brand system and Newsprint, as the lead colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Fireside (https://brandsweets.com/palettes/dark#fireside), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/firebrick
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #a78b52 in 6 real palettes, including Rolex's brand system and Darkroom, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #897243 (4.61:1); AA: background → #262626 (4.65:1); AAA: text → #675532 (7.19:1)
- On black (#000000): 6.46:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae925b (7.06:1)

## Brands using this color

- **Puma** — secondary #a78b55 (Δ 0.349) — https://brandsweets.com/colors/brands/puma-com

## Curated palettes containing it

- **Estate** (luxury, dark, elegant) — #b08d57, #8a97a5, #c9c9c9, #101418, #eef1f4 — Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color. — tool: https://brandsweets.com/palettes/new/b08d57-8a97a5-c9c9c9-101418-eef1f4 — collection: https://brandsweets.com/palettes/luxury

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a78b52-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a78b52" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.