# #a78b49

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a78b49`
- RGB: rgb(167, 139, 73)
- HSL: hsl(42, 39%, 47%)
- OKLCH: oklch(0.649 0.092 86.8)
- Relative luminance: 0.2716
- Nearest named color: Backroom Ember (#a19250, Δ 1.902) — https://brandsweets.com/colors/backroom-ember
- Moods: warm
- Page: https://brandsweets.com/colors/a78b49

## Tints & shades

- Tints (toward white): #b49855, #bca267, #c4ad78, #ccb88a, #d5c59f, #ddd0b1, #e5dac3, #ece5d4, #f4f0e6, #fcfbf8
- Shades (toward black): #987f43, #87703b, #796435, #6a582f, #5c4d28, #4a3e21, #3c321a, #2e2614, #1c180c, #0e0c06

## Harmonies

- Complementary: #4965a7
- Analogous: #a75c49, #94a749
- Triadic: #49a78b, #8b49a7
- Split-complementary: #4994a7, #5c49a7
- Tetradic: #49a75c, #4965a7, #a74994

## Colors that go with #a78b49

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: triadic] — Cadet Blue completes a triad with #a78b49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Darkroom put Champagne beside #a78b49, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a78b49: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a78b49 in 6 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #a78b49: 5 real palettes, including Opensea's brand system and Liquid Death's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #a78b49: 4 real palettes, including Newsprint and Chipotle's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Fireside (https://brandsweets.com/palettes/dark#fireside), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/firebrick
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #a78b49 in 6 real palettes, including Rolex's brand system and Darkroom, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a78b49 in 4 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8a733d (4.56:1); AA: background → #262626 (4.64:1); AAA: text → #67552d (7.21:1)
- On black (#000000): 6.43:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b1934e (7.15:1)

## Brands using this color

- **Puma** — secondary #a78b55 (Δ 1.345) — https://brandsweets.com/colors/brands/puma-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a78b49-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a78b49" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.