# #a78439

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a78439`
- RGB: rgb(167, 132, 57)
- HSL: hsl(41, 49%, 44%)
- OKLCH: oklch(0.632 0.102 83.8)
- Relative luminance: 0.2501
- Nearest named color: Arrowwood (#b3861e, Δ 2.695) — https://brandsweets.com/colors/arrowwood
- Moods: warm
- Page: https://brandsweets.com/colors/a78439

## Tints & shades

- Tints (toward white): #ba9340, #c4a154, #cbab67, #d3b87e, #d9c291, #e0cda4, #e8d9bb, #eee4ce, #f6f0e4, #fcfbf7
- Shades (toward black): #987834, #896c2f, #7a602a, #6a5424, #5b481f, #4c3c1a, #3d3015, #2e2410, #1e180a, #0f0c05

## Harmonies

- Complementary: #395ca7
- Analogous: #a74d39, #93a739
- Triadic: #39a784, #8439a7
- Split-complementary: #3993a7, #4d39a7
- Tetradic: #39a74d, #395ca7, #a73993

## Colors that go with #a78439

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: triadic] — Cadet Blue completes a triad with #a78439 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Bramble put Champagne beside #a78439, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a78439: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a78439 in 6 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #a78439: 5 real palettes, including Opensea's brand system and Notion's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #a78439 in 4 real palettes, including Rolex's brand system and Desert Road, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a78439 in 4 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #a78439: 5 real palettes, including Cider and Homestead, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Homestead (https://brandsweets.com/palettes/warm#homestead), Bakery (https://brandsweets.com/palettes/warm#bakery), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/saddlebrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.5:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #907231 (4.53:1); AA: background → #212121 (4.6:1); AAA: text → #6a5424 (7.23:1)
- On black (#000000): 6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b6903e (7.05:1)

## Brands using this color

- **Rolex** — secondary #a37e2c (Δ 1.889) — https://brandsweets.com/colors/brands/rolex-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a78439-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a78439" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.