# #a77bad

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a77bad`
- RGB: rgb(167, 123, 173)
- HSL: hsl(293, 23%, 58%)
- OKLCH: oklch(0.644 0.088 322.4)
- Relative luminance: 0.254
- Nearest named color: Heart Potion (#a97fb1, Δ 1.136) — https://brandsweets.com/colors/heart-potion
- Moods: cool, muted
- Page: https://brandsweets.com/colors/a77bad

## Tints & shades

- Tints (toward white): #af88b4, #b894bc, #c0a1c4, #c8adcc, #d1bad4, #d9c7dc, #e2d3e4, #eae0eb, #f2ecf3, #fbf9fb
- Shades (toward black): #9c6ca3, #8d5c93, #7e5284, #6c4771, #5d3d61, #4e3352, #3c273f, #2d1d2f, #1b121c, #0c080d

## Harmonies

- Complementary: #81ad7b
- Analogous: #8e7bad, #ad7b9a
- Triadic: #ada77b, #7bada7
- Split-complementary: #9aad7b, #7bad8e
- Tetradic: #ad8e7b, #81ad7b, #7b9aad

## Colors that go with #a77bad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a77bad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #a77bad: 4 real palettes, including Dusk and Atelier, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #a77bad: 4 real palettes, including Ink Wash and Stone, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Stone (https://brandsweets.com/palettes/neutral#stone), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #a77bad in 14 real palettes, including Dusk and Typewriter, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Kiln (https://brandsweets.com/palettes/dark#kiln), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #a77bad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Estate and Blush put Blush Pink beside #a77bad, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a77bad: 3 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #a77bad in 3 real palettes, including Ledger Dark and Scale AI's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #96629d (4.64:1); AA: background → #212121 (4.66:1); AAA: text → #724b77 (7.03:1)
- On black (#000000): 6.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af88b4 (7:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a77bad-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a77bad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.