# #a774cd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a774cd`
- RGB: rgb(167, 116, 205)
- HSL: hsl(274, 47%, 63%)
- OKLCH: oklch(0.646 0.139 309.4)
- Relative luminance: 0.2511
- Nearest named color: Lavendless (#b86fc2, Δ 3.304) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/a774cd

## Tints & shades

- Tints (toward white): #b083d2, #b78fd6, #c19edc, #c8a9e0, #d2b8e5, #d9c3e9, #e2d2ef, #e9ddf3, #f3ecf8, #faf8fc
- Shades (toward black): #985ec5, #8a47bd, #7a3da9, #6a3592, #5c2e7f, #4c2669, #3c1e52, #2b163c, #1b0e25, #0b050f

## Harmonies

- Complementary: #9bcd74
- Analogous: #7a74cd, #cd74c7
- Triadic: #cda774, #74cda7
- Split-complementary: #c7cd74, #74cd7a
- Tetradic: #cd7a74, #9bcd74, #74c7cd

## Colors that go with #a774cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #a774cd in 4 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Zed (https://brandsweets.com/colors/brands/zed-dev), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #a774cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #a774cd in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Qualcomm's brand system and Canva's brand system put Blue beside #a774cd, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a774cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Lavender Haze put Midnight Blue beside #a774cd, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a774cd in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #a774cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #965ac4 (4.61:1); AA: background → #212121 (4.62:1); AAA: text → #773ba5 (7.11:1)
- On black (#000000): 6.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b083d2 (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a774cd-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a774cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.