# #a77039

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a77039`
- RGB: rgb(167, 112, 57)
- HSL: hsl(30, 49%, 44%)
- OKLCH: oklch(0.592 0.1 63.7)
- Relative luminance: 0.201
- Nearest named color: Caramel (#af6f09, Δ 3.03) — https://brandsweets.com/colors/caramel
- Moods: warm
- Page: https://brandsweets.com/colors/a77039

## Tints & shades

- Tints (toward white): #ba7d40, #c48c54, #cb9967, #d3a87e, #d9b591, #e0c2a4, #e8d1bb, #eedece, #f6ede4, #fcfaf7
- Shades (toward black): #986634, #895c2f, #7a522a, #6a4724, #5b3d1f, #4c331a, #3d2915, #2e1f10, #1e140a, #0f0a05

## Harmonies

- Complementary: #3970a7
- Analogous: #a73939, #a7a739
- Triadic: #39a770, #7039a7
- Split-complementary: #39a7a7, #3939a7
- Tetradic: #39a739, #3970a7, #a739a7

## Colors that go with #a77039

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #a77039: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Guinness (https://brandsweets.com/colors/brands/guinness-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com). — https://brandsweets.com/colors/royalblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #a77039: 4 real palettes, including Clean Beauty and Dusk, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Woodsmoke put Champagne beside #a77039, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a77039: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #a77039 in 5 real palettes, including Clay & Linen and Magazine Ochre, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a77039: 5 real palettes, including Dyson's brand system and Dusk, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #a77039 in 5 real palettes, including Rolex's brand system and Desert Road, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/hunter-green
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #a77039: 5 real palettes, including Bakery and Bookshop, as the lead colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Homestead (https://brandsweets.com/palettes/warm#homestead), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/saddlebrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a06b37 (4.51:1); AA: background → #0f0f0f (4.58:1); AAA: text → #764f28 (7.19:1)
- On black (#000000): 5.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c38a50 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a77039-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a77039" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.