# #a74eca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a74eca`
- RGB: rgb(167, 78, 202)
- HSL: hsl(283, 54%, 55%)
- OKLCH: oklch(0.588 0.196 315.2)
- Relative luminance: 0.1793
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.216) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/a74eca

## Tints & shades

- Tints (toward white): #af5ecf, #b972d5, #c081d9, #c891de, #d2a5e4, #dab4e9, #e2c4ed, #ead4f2, #f3e7f8, #fbf7fd
- Shades (toward black): #9d3bc4, #8e35b1, #7e2f9d, #6e2989, #5e2376, #4c1c5e, #3c164b, #2c1037, #1c0b23, #0d0510

## Harmonies

- Complementary: #71ca4e
- Analogous: #694eca, #ca4eaf
- Triadic: #caa74e, #4ecaa7
- Split-complementary: #afca4e, #4eca69
- Tetradic: #ca694e, #71ca4e, #4eafca

## Colors that go with #a74eca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #a74eca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #a74eca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a74eca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a74eca: 3 real palettes, including Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #a74eca in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #a74eca — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a74eca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #a74eca's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8431a5 (7.09:1)
- On black (#000000): 4.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bf7dd8 (7.14:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a74eca-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a74eca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.