# #a74ca9

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a74ca9`
- RGB: rgb(167, 76, 169)
- HSL: hsl(299, 38%, 48%)
- OKLCH: oklch(0.567 0.167 326.7)
- Relative luminance: 0.1625
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 2.74) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/a74ca9

## Tints & shades

- Tints (toward white): #b35ab5, #bb6bbd, #c37dc5, #cb8ecc, #d3a0d4, #dcb2dc, #e4c3e4, #ecd5ec, #f4e6f4, #fcf8fc
- Shades (toward black): #99469b, #883e89, #7a377b, #692f6a, #5b295b, #4d234d, #3b1b3c, #2d152e, #1c0d1c, #0e060e

## Harmonies

- Complementary: #4da94c
- Analogous: #794ca9, #a94c7c
- Triadic: #a9a74c, #4ca9a7
- Split-complementary: #7ca94c, #4ca979
- Tetradic: #a9794c, #4da94c, #4c7ca9

## Colors that go with #a74ca9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #a74ca9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #a74ca9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a74ca9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a74ca9: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a74ca9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #a74ca9, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #a74ca9 in Klarna US's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #a74ca9: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #843c86 (7.07:1)
- On black (#000000): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae4fb0 (4.55:1); AA: background → #f5f5f5 (4.53:1); AAA: text → #c37dc5 (7.06:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a74ca9-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a74ca9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.