# #a72ecc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a72ecc`
- RGB: rgb(167, 46, 204)
- HSL: hsl(286, 63%, 49%)
- OKLCH: oklch(0.557 0.236 316.7)
- Relative luminance: 0.1453
- Nearest named color: darkorchid (#9932cc, Δ 2.729) — https://brandsweets.com/colors/darkorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/a72ecc

## Tints & shades

- Tints (toward white): #b140d4, #ba55d8, #c269dd, #cb7ee2, #d393e6, #daa4ea, #e2b8ef, #ebcdf4, #f3e2f8, #fcf7fd
- Shades (toward black): #992abb, #8826a6, #7b2296, #6a1d81, #5c1970, #4b155b, #3d114b, #2c0c36, #1f0825, #0e0411

## Harmonies

- Complementary: #53cc2e
- Analogous: #582ecc, #cc2ea2
- Triadic: #cca72e, #2ecca7
- Split-complementary: #a2cc2e, #2ecc58
- Tetradic: #cc582e, #53cc2e, #2ea2cc

## Colors that go with #a72ecc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #a72ecc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #a72ecc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #a72ecc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #a72ecc: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a72ecc in 3 real palettes, including Loom's brand system and Wayfair's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #a72ecc in 3 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #a72ecc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #a72ecc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.38:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8c27aa (7.03:1)
- On black (#000000): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b140d4 (4.55:1); AA: background → #ebebeb (4.51:1); AAA: text → #c776e0 (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a72ecc-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a72ecc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.