# #a72081

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#a72081`
- RGB: rgb(167, 32, 129)
- HSL: hsl(317, 68%, 39%)
- OKLCH: oklch(0.502 0.193 342.5)
- Relative luminance: 0.1083
- Nearest named color: Fabric of Love (#aa1177, Δ 1.874) — https://brandsweets.com/colors/fabric-of-love
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/a72081

## Tints & shades

- Tints (toward white): #c12595, #d72da7, #dc47b2, #e160bc, #e67ac7, #ea90d0, #efa9db, #f4c3e6, #f8ddf1, #fdf6fb
- Shades (toward black): #9a1d77, #891a6a, #7c1860, #6b1453, #5e1249, #4d0f3b, #400c32, #2f0924, #22071a, #11030d

## Harmonies

- Complementary: #20a746
- Analogous: #8a20a7, #a7203d
- Triadic: #81a720, #2081a7
- Split-complementary: #3da720, #20a78a
- Tetradic: #a78a20, #20a746, #203da7

## Colors that go with #a72081

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #a72081: 4 real palettes, including Peacock and Chase's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #a72081 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #a72081: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #a72081: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #a72081's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #a72081: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #a72081, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #a72081 in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9f1e7a (7.14:1)
- On black (#000000): 3.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d228a2 (4.57:1); AA: background → #d6d6d6 (4.56:1); AAA: text → #e269c0 (7.02:1)

## Brands using this color

- **Rippling** — secondary #9f1e7a (Δ 1.958) — https://brandsweets.com/colors/brands/rippling-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/a72081-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#a72081" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.